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Business microlearning from Japan’s No1 MBA

Foundation

Value Proposition Canvas

9 minutes (1 section)
Strategy

Course Description

Why do people buy one product or service over another?

The value proposition canvas can help reveal the answers.

The value proposition canvas is a visual planning tool that defines how a business’ offerings address their wants, needs, or pains.

In this course, you’ll learn what a value proposition is and why it is essential for a company’s business model. You’ll also learn about the six segments of the value proposition canvas.
Finally, you’ll see how to fill out the value proposition canvas for a company’s customers, products, or services.

A strong value proposition is key to a successful business model.
This course will give you a powerful tool for identifying customer desires and how products and services can fulfill them.

Join us, and learn about the Value Proposition Canvas today!

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